XPerience as a Service · v1

Borrow better judgement from operators who've earned it.

Marketing is experience, and experience is contested. Two CMOs look at the same situation and arrive at different answers — both potentially valid. Find your match by experiencing the disagreement firsthand.

The premise

You don't need another playbook. You need a point of view.

The problem

Best practices average out to nothing.

Every CMO read the same Substack. Every team ran the same playbook. The advantage isn't in the consensus — it's in the operators who refuse to repeat it.

The wager

Experience is contested. That's the feature.

Two operators look at the same brief and pick different fights. Both can be right. Your job is to find the one whose lens actually matches the bet you're making.

The product

Skills you can subscribe to.

Operators record their POVs, their reactions to real ads, the moves they'd make. We package it into a Claude skill you can actually use — like having them on speed dial.

Try it now

Pick a topic. Watch two CMOs go at it. Find your match.

Three rounds. You vote each one. Whoever wins is the operator we'd match you with. Names hidden until the end — you're voting on the argument alone.

Pick your fight
What operators do here

Real CMOs record real opinions. We package them so you can rent them.

01

React to ads

Operators see real ads we've captured and record one-line verdicts — what works, what doesn't, what they'd do differently. The corpus that trains their skill.

02

Record POVs

Voice-first interviews with an AI editor. Operators state their thesis on each marketing function — what they actually believe, in their actual voice.

03

Get rented

We package the operator's voice + POVs + reactions into a Claude skill. CMOs subscribe. The operator gets paid every month their skill stays installed.